Pakistani brand. Real people. Lights built for our voltage, our weather, and our people. Since 2018.
Back in 2017, I bought a set of "premium imported" LED bulbs for my home in Multan. Three of them died in two months. The fourth started flickering so bad my mother got a headache.
I opened one up. The driver board was tiny. No protection. No heatsink. That's when it hit me — these were made to fail. And we Pakistanis were paying good money for trash.
So I called a friend who knew electronics. We sat on the floor of my dad's old workshop, with a single oscilloscope and a box of components. We spent six months trying to build a driver that wouldn't die when voltage dropped to 160V at night.
Our first batch? 300 pieces handmade. Eleven of them failed. I replaced every single one myself, on foot, carrying a bag of bulbs through Multan's heat. That walk taught me more about quality than any certification ever could.
Today we've sold thousands. But I still test every new driver design myself. And if your light fails, message me. I'll handle it. No scripts. No call centres. Just me or my team, on WhatsApp, same day.
Honest answer? Because bad lights make life worse.
A flickering tube light in a classroom means kids can't focus. A dim bulb in a shop means fewer customers at night. A dead LED in a hallway means your mother walks in the dark. These aren't small problems. They add up.
And then there's the money. I know a chai wala in Lahore who replaced his 500W halogens with our 30W floods. His bill dropped by four thousand rupees a month. That's his daughter's school fees.
We're not changing the world. We're just making sure when you switch on a light, it stays on. Simple. Reliable. That's the whole point.
We don't just make bulbs. We make downlights for your kitchen, panels for your office ceiling, floods for your factory, strips for your shop sign, and street lights for your colony.
Every single one uses the same principle — a proper driver that can handle Pakistan's grid, a quality LED chip that gives real lumens, and a heatsink that actually dissipates heat. Not a tiny aluminium disc. A real heatsink.
We test each type for weeks before we launch it. If a downlight can't run 12 hours a day for a month without issues, it doesn't go on sale. Period.
That's why when you buy AE LED, you don't have to wonder if it'll last. It will.
We learned these the hard way.
Not 220V stable grid like Europe. Our drivers handle 140V to 300V. When your AC kicks in and voltage drops, our lights don't flicker. They just work.
We test every batch. If a chip says 700 lumens and delivers 680, it fails. We don't play the "up to" game. You get what we print on the box, or you get your money back.
Drop a message on WhatsApp. Email us. Call. A real person replies, usually within an hour. We don't outsource support. We built this brand one conversation at a time.
Paperwork matters. We have ours in order.
"I started this because I was tired of lights that lied. Premium imported. High quality. 50,000 hours. All lies. So I decided to make one that told the truth. Five years later, I still open every new batch myself. If you ever get a bad light, tell me. I'll make it right."
We reply fast during work hours. Bulk pricing, product questions, or just want to say hello — we're here.
AE LED